Fair Tales

Research has shown that concepts of equality and gender biases are learned from a young age. Children are exposed to gender norms at home, in school, and in their communities, which can have lifelong consequences. Odeabank launched the Eşit Masallar project in 2020 to promote gender equality in society. The bank's goal is to revisit famous fairy tales in an egalitarian manner, with the aim of raising awareness about gender equality. Odeabank believes in a future where everyone is equal, and wants to instill this belief in children today to help create a more egalitarian society.

Odeabank has successfully delivered "Fair Tales" books to more than 1 million children in a total of over 1200 schools.

310,000 books were given away for free, and our digital books were viewed over 200,000 times on our website.

The theater play "Fair Tales", has reached more than 31.000 children through 38 performances up to the present.

As part of the Eşit Masallar project, the most popular fairy tales were reinterpreted for parents and children who understand the importance of learning about gender equality at a young age. Psychologist Prof. Dr. Ayşe Bilge Selçuk served as a content consultant in the first phase of the project, which was carried out in collaboration with Can Yayınları. During this phase, the fairy tales of Little Red Riding Hood, Rapunzel and Cinderella were rewritten. In the second phase of the project, the fairy tales of Snow White and the Seven Dwarfs and the Frog Prince were reinterpreted, with the goal of promoting an egalitarian approach to social roles among children.